Episode 18: Local E-commerce, Same-Day Delivery, and Boosting Sonoma County Businesses | A Chat with Trellus CEO Adam Haber

Adam Haber

CEO & Co-Founder, Trellus

Adam Haber, the co-founder and CEO of Trellus, details how he’s pioneering a new kind of e-commerce and delivery service that connects local consumers with local merchants. And, how he’s bringing that service to Sonoma County. Trellus enables customers to shop locally with greater convenience by providing a hyper-local e-commerce marketplace and logistics platform with same-day delivery service. Adam explains that Trellus isn’t just about speed; it’s about recirculating local dollars, creating jobs, and ensuring that Sonoma County’s vibrant community shops don't just survive, but thrive in the e-commerce era. Adam details how Trellus differentiates itself by prioritizing community commerce, keeping tax dollars local, and ensuring local shops maintain visibility and personal connections with customers. Learn how Adam and his team cracked the code on sustainable, rapid, local logistics, the surprising challenges of changing consumer habits, and what the future of shopping locally really looks like.

Next, the Craft Beer Concierge tastes Cuver Brewing's "Unwind: Bellini." A 4.4% Belgian witbier, this low-ABV is a delightful option for holiday gatherings, featuring bright peach notes reminiscent of the classic cocktail. It is the third flavor in the "Unwind" series, following Mojito and Piña Colada variants. This easy-drinking, cocktail-inspired beer might appeal to those who do not typically prefer beer.

Featured Guest:

Adam Haber

Featured Beer:

CUVER Belgian Brewer's "Unwind: Bellini"


Resources Mentioned in this Episode:

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Episode 19: Sonoma Wine Guide & Holiday Pairings with Master Sommelier David Glancy

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Episode 17: A Chanticleer Christmas| Interview with Music Director Tim Keeler